The purpose of brand films is to acquaint your audience with your values, vision and ultimately the core of your brand. You can get your brand across using visuals, sounds and storytelling in a way that would be impossible through any other medium. These films tell a story without directly advertising their product or service. In the era of Inbound Marketing, brand films are a novel way to strike an emotional connect with your audience. Traditional advertisements have also undergone significant changes in the digital era with aesthetics being given more priority alongside conveying information. Storytelling has now emerged as the secret to making brand films and advertisements a runaway success with the masses!